Hey sasa!
You know…digital billboards might seem like something only big brands can afford — but they’re actually more accessible than you might think! Despite their high-tech vibe, they can be a smart investment for businesses of all sizes. Let’s talk about why they’re worth considering.
Always On, Always Seen
Think about it: unlike ads on social media or TV that rely on people being actively engaged, digital billboards are out there working for you 24/7. From morning commuters to late-night drivers, your ad is constantly in front of a captive audience. That’s a ton of impressions without any extra cost!
Targeting? Super Simple!
Sure, online ads rely on algorithms and data, but digital billboards do it the old-school way: by being where people already are. Whether it’s a busy highway, a popular shopping area, or near an event, you’re reaching people where they’re already passing by or in the case of movie theatres or commuter buses, are obligate to sit in a position for certain length of time. It’s like having a direct line to the exact crowd you want to reach—no cookies or tracking needed!
If you don’t give the market the story to talk about, they’ll define your brand’s story for you.
~ David Brier
Easy to Change, Easy to Manage
One of the coolest things about digital billboards? You can update them in real-time! Got a flash sale? Just swap out your ad. Want to test out different versions? Work out a rotation that can make use of a number of different adverts. This flexibility keeps your ad fresh without the hassle or cost of printing new materials.
Affordable Cost Per Impression
When you break down the cost per impression, digital billboards really shine. They’re seen by thousands of people each day, so the cost gets spread across a huge audience. This means each impression ends up being incredibly affordable—often more so than TV or online ads. And the visibility? Unmatched!
So, even though they look like a premium option, digital billboards are priced surprisingly well. They give you high visibility, a captive audience, and the chance to easily switch things up. If you’re looking to get your message out there, they’re definitely worth a look 👀
